Image by Hal Gatewood

USER EXPERIENCE AND DESIGN

Conceiving ideas, setting a strategy, and designing what’s needed to solve the problems of your users while addressing the needs of your business.

WHY DESIGN?

Design-driven companies out-perform the S&P by

 

219%.

Businesses that invest in and use design as a business strategy enjoy greater returns by up to

 

26x.

A better product means a better user experience 


Taking a user-centric approach to problem solving is no longer a business differentiator, it’s a necessity. Customers and employees have grown accustomed to things functioning in a way that does what they need, when they need it. You need solutions that people aren’t forced to use, but want to use. Otherwise, customers move to competitors, and employees become frustrated.

Design saves time, and time is money

Until you see your product working in the real world, every decision is based on an assumption. This is why products get updated and new versions are released. While iteration is inherently important, a majority of user errors can be caught and UI updates can be made long before your go live date. By starting projects with a focus on UX you can save both time and money by fine-tuning user flows and making iterations before writing even a line of code.

Image by Dennis Kummer

Fixing a problem in development costs 10 times as much as fixing it in design, and 100 times as much if you’re trying to fix the problem in a product that’s already been released.

 

- Software Engineering: A Practitioner's Approach by Roger Pressman

ABOUT US

Our team has designed and prototyped mobile apps with AWS, run user research and usability sessions for in-house products, and even helped build and train design departments at Fortune 125 companies. With designers certified by institutions such as IDEO and IBM, our team is here to help you define, design, and deliver at any stage of the product development life cycle. 

 

No two business problems are the same, so we tailor our approach to your specific engagement and resulting product.

Building a Design Practice from the Ground Up

Our design team is dedicated to understanding that we're building the right thing, then building the thing right. Cedrus' design experts acted as part of IBM's Cloud Garage team to introduce a brand new design and innovation strategy practice to a major energy company. This yearlong engagement also resulted in our designers being certified as IBM Enterprise Design Thinking Coaches. Read more about our successful IBM Garage engagement on IBM's Medium blog here.

Redesigning a Legacy Product

A major health insurance company wanted to replace an outdated tool that supported a crucial, manual process; they requested a more modern-looking interface for their tool to increase efficiency. Our designers began with two weeks of interviewing claims processors of varying experience levels, trainers, and supervisors to verify the true issues of the current tool and the process surrounding it. The resulting redesign brought long-term strategic value to the end product by addressing the process as a whole to ensure its lifespan, rather than a cosmetic, surface-level fix. By looking beyond the tool in front of us, and focusing on real-life use cases and experiences, we increased efficiency, accuracy, and data capture, and reduced cost.

OUR DESIGN EXPERTISE

While we fine-tune our offerings to fit your specific project and company goals, they normally fall into one of these four categories. Get in touch with us to learn more!

UX and UI Design

Design and define the functionality, flow, and visual aspects of mobile and web technology around the needs and goals of your users.

Enterprise UX

Modernize and re-design legacy systems, dashboards, and cross- department processes for gains in efficiency and accuracy.

Design Strategy & Workshops

Define problems, brainstorm new ideas, and build alignment by defining an MVP with Design Thinking and Lean Startup methods.

User Research and Usability Testing

Learn about your user base, build personas, and gather hard metrics around your products by gathering qualitative and quantitative data.

WANT TO LEARN MORE?

Get in touch with us! We're thrilled to answer your questions and help you define a vision.

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530 5th Ave, Suite 804

New York City, NY 10036

info@cedrus.digital

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© 2020 by Cedrus Digital.