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Our Privacy Policy

What is the purpose of this notice?

Cedrus is a “data controller”, which means that we are responsible for deciding how we hold and use personal information about you. 

This privacy notice tells you what to expect when Cedrus collects personal information or when you provide personal information to Cedrus. 

Data Protection Principles

We will comply with data protection law and principles, which means that your data will be:

  • Used lawfully, fairly and in a transparent way.

  • Collected only for valid purposes that we have clearly explained to you and not used in any way that is incompatible with those purposes.

  • Relevant to the purposes we have told you about and limited only to those purposes.

  • Kept only if necessary, for the purposes we have told you about.

  • Kept securely.

The data we collect about you 

Personal data, or personal information, means any information about an individual from which that person can be identified.

If you visit our website, we may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:

  • Identity Data includes first name and last name.

  • Contact Data includes email address, location, job title, company, and telephone numbers.

  • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

How is your personal data collected?

You may give us your details by filling in forms. This includes personal data you provide when you:

  • Fill out a contact form and request information to be sent to you. 

  • Request a publication from us such as a presentation or white paper.

  • Sign up for one of our events.

Purposes for which we will use your personal data

Your personal information may be used to send content, event information and messages regarding our service offerings.

The lawful basis for processing includes consent for our legitimate interests to develop and grow our business.


We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. 

Change of Purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. 

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please note that we may process your personal data without your knowledge or consent, in compliance where this is required or permitted by law.

Disclosures of your personal data

We do not sell, trade, or rent your personal information to other parties. However, we may have to share your personal data with the parties set out below for the purposes set out above in ‘Purposes for which we will use your personal data.’

  • External Third Parties such as system software and service providers acting as processors providing marketing management, customer relationship management, and email services.

  • Partners with which we organize events. 

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

Data Retention

How long will you use my personal data for?

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Changes to this privacy notice

We keep our privacy notice under regular review. This privacy notice was last updated in April 2021.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

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